Your messaging strategist in the healthcare space.
Turning clinical complexity into clear, compelling stories: the kind that build trust, resonate with patients, and make your brand impossible to ignore.
Stay compliant without losing your voice. Speak to what patients want, and empower them to act.
Visuals gain attention. Messaging drives action.
From strategy to execution, I combine AI efficiency with a human touch to help healthcare brands connect, convert, and grow.
Hi! I’m Alicia Symons.
I help health and wellness brands simplify and sell the complex through marketing strategy, conversion copy, educational content, and smarter systems.
In healthcare, trust is everything. The right message can take someone from skeptic to patient. The right communications can turn a one-time interaction into a lasting relationship, reshaping how people experience your brand at every touchpoint along their health journey.
That’s where I come in with strategy and storytelling, helping brands say the right thing to the right person at the right moment. So patients choose you, again and again.
Jed Viera, Lifecycle Specialist at Phoenix & Raven
“What set her apart was her ability to tailor email communications to the patient journey, creating messaging that felt personal rather than promotional.
Her value-driven, strategic approach to copywriting didn't just foster patient connection, conversion, and retention. It translated directly into significant revenue growth for the business.”
Yves Caradec, Creative Director at Commerce Garage
“Alicia has a knack for turning ideas into compelling and engaging content that captures the essence of a brand's voice and resonates with the target audience.
She’s a team player who expressed a unique perspective, empathy, and a clever sense of humour during the whole work process.”
Alexa Todd, Director of Partnerships at Commerce Garage
“Her research skills, the time she took to understand brands and their audiences, and her ability to create engaging and relevant copy led to success across many portfolios.”
Morgan Myles, Founder at The World of Yasu
“I was delighted to have Alicia’s support during my brand launch.
Alicia's ability to understand scientific research and make the complex engaging and digestible made her essential to content strategy.
Her meticulous approach ensured my homepage was composed with the user in mind.”
Corben Grant, Senior Copywriter at DEPT
“In our time working together, Alicia demonstrated a strong ability to craft effective copy that satisfied the brief and client needs.
Her ability to understand and incorporate feedback effortlessly made revisions a breeze and she always approached her tasks professionally and enthusiastically.”